5 September 2008: Ross Begley, formerly founder and director of Choice Aggregation Services (Choice), today revealed a new internet-based business generation platform that delivers brokers qualified appointments rather than simple leads.
moneyQuest - established by Mr Begley in January 2007 and the genesis of the new platform - represents a new breed of innovative mortgage brokerages focused on gearing members with resources and capabilities to compete in a rapidly changing mortgage market.
The company has aggressive plans to expand its broker network to 50 in the short-term across all Australian states based on this new, fresh take to generating broker business.
According to the group's director and general manager Gill Mclean, moneyQuest's key focus is to deliver tangible results that brokers can convert into business.
"As property markets soften and bank commission cuts bite into broker revenue, prospecting new business has never been more important," she said.
moneyQuest is adamant its brokers will excel in current market conditions through capitalising on qualified broker appointments.
"In establishing moneyQuest we asked ourselves how we could add value to brokers. After extensive research of overseas markets and exploring best practice it quickly become clear that helping brokers generate business was the area most in need," Ms McLean said.
"We've therefore built moneyQuest on the premise that we'll provide genuine, qualified appointments as part of our service offering to our members - it's our point of difference in a cluttered third-party mortgage market."
Through using the web to target specific geographic areas, moneyQuest can originate leads matched to a broker's location or target market. Following a process of qualifying the lead via its in-house call centre, brokers are then provided with an actual appointment.
moneyQuest brokers are currently averaging a 75 per cent conversation rate on qualified appointments.
"We do the grunt work generating qualified appointments for our brokers; using their skills and expertise they can then convert their meetings into settled loans," said Ms McLean.
"It's a system that works because it's direct as well as cost effective. We're not wasting marketing dollars on generating leads outside our brokers' target markets, which we can therefore invest back into additional lead generation activities."
For Ross Begley the company's lead-generation process sets a new benchmark for broker support and he's is confident moneyQuest is in a league of its own.
"It's certainly something different. From my experience the biggest challenge a broker faces is continually generating new business. Through sourcing leads via the web, and then qualifying them, we're giving our brokers a fundamental advantage."
"We've experience considerable growth based on this offering to brokers and I'm sure as the market consolidates brokers will be attracted to moneyQuest because we provide tangible and guaranteed appointments," he said.
In partnership with Choice, which moneyQuest aggregates through, its future certainly looks bright.
Choice CEO Brendan O'Donnell said moneyQuest's unique service offering would position it for growth and that the company looks forward to a long and fruitful relationship with the brokerage.
"We've worked closely with both Ross and Gill in the past - they're both consummate operators. At a time when brokers are looking to drive their business forward it is groups like moneyQuest that will continue to expand, in loan volumes but also broker numbers as they realise their valuable service offering."
CONTACTS
Brendan O'Donnell
Choice Aggregation Services
Ph: 03 9584 2166
M: 0412 029 172
Gill Mclean
Money Quest
Ph: 1300 886 100
M: 0458 017 536
Phillip Tarrant
Momentum Media
Ph: 02 9922 6302
M: 0405 420 423