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What are the benefits of joining a franchise?

By Ellana Christakakis
In Home Loans, Recruitment

When you think of starting a business, it’s rarely an action that you would take lightly or make overnight. You have to take a massive plunge and hold out hope that it all works out and you don’t have to return to being an employee. In addition to that, you must think of a business name, set up a website, figure out your pricing, and pray that you can start building a client database quickly.

Though, if you choose to invest in a franchise business instead you tend to lose a lot of the extra stress that comes when starting a business. Some of the benefits of joining a franchise:

Risk of business failure is reduced

By investing in a business that is already established, you don’t run an as high risk when it comes to failure as the business model you choose would be based on an idea that’s proven to work.

Leveraging the staff

One of the best things about being a part of a franchise is you already have a team of people to support you! Most franchise businesses have a team of staff in place to assist you in the growth and development of your business. They want to see you succeed and will assist in any way they can to ensure that happens.

Brand recognition

A massive positive in opening a franchise is that the name of the company is already recognized to your audience. If it’s a trusted brand, then you already have an established level of trust when it comes to potential clients dealing with you. There’s a perception and comfort in the idea of less risk when customers shop with or use the services of already established businesses.

Marketing power

The importance of marketing is similar to any business industry. Though when it comes to small business owners, many of them don’t know where to begin when it comes to marketing their new business. A lot of franchise businesses will have a qualified and established marketing team that can assist in the growth of new businesses. They can give recommendations on your chosen area to market and can assist with many campaigns that will benefit your business and ultimately grow your customer base.

Already formed relationships

Another benefit of a franchise system is the likelihood that they will already have established relationships with suppliers, contacts, referrals, and coaches that can help you grow your business. By taking out the legwork of making these relationships profitable yourself, you can instead focus on your new business entirely.

While there are many benefits to joining a franchise, as with anything it is not an ideal option for everyone. If you’re thinking about starting a business, evaluate if franchising is a feasible option for your needs. If you’re still unsure, get in contact with me today and I can help you with your options.

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